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Focus Group

A focused discussion where a moderator leads a group of participants through a set of questions on a particular topic. Focus groups are often used in the early stages of product planning and...

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Free Listing

Free listing is a technique for gathering data about a specific domain or topic by asking people to list all the items they can think of that relate to the topic. It can be used to gather data in large...

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Brainstorming

A method for generating ideas, intended to inspire the free-flowing sharing of thoughts of an individual or a group of people, typically while withholding criticism in order to promote uninhibited...

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Metaphor Brainstorming

Metaphor brainstorming is a method for generating metaphors and extracting aspects of those metaphors that can be applied to the design of hardware, software, processes, and services. Metaphor...

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Rating Scales

A series of response options to research questions, representing degrees of a particular characteristic. The options are specifically ordered with sequential values (known as "ordinal") and have little...

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Braindrawing

Braindrawing is a type of visual brainstorming in which a group of participants sketch ideas for designs, icons, screen layouts, or other visual concepts.Related LinksOriginators and Popularizers...

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Competitor Analysis

Competitor analysis is a method for identifying the strengths and weaknesses of competing products or services before starting work on prototypes.Related LinksWeb Resources How to conduct a Web site...

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Field Study Methods

Current topicsField StudyDiary StudyPhoto StudyPhone Interview Related LinksDetailed descriptionHow ToSpecial ConsiderationsLifecycle: User research

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Future Workshop

A workshop that enables a group of people to develop solutions to social or technological problems. Time is first dedicated to understanding current problems and then there are sessions that focus on...

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